Pontis audits a prospect's digital presence across 8 dimensions before drafting a single word — so every email you send is backed by facts, not guesswork. Built for agencies and consultants selling web services to SMBs.
How Pontis compares
275M contacts, generic data.
Pontis gives you context, not just contacts.
High bounce rates, credit-gated
Visual personalization.
Pontis audits first, then personalizes.
Expensive per-seat pricing
Unlimited email sends.
Pontis sends research, not volume.
Zero lead qualification
Massive warmup network.
Pontis scales smart with flat pricing.
Stability issues, no research
Multi-channel orchestration.
Pontis is diagnostic-first for service sellers.
Generic positioning
How it works
From zero to booked calls — with full control over what leaves your outbox and no phantom CRM rows.
AI-powered search targets SMBs by niche and city. Deep mode runs a Manus agent + Firecrawl to surface businesses that actually need your service — including ones with no website.
Pontis scores every prospect on Performance, SEO, Mobile, Accessibility, Conversion, Trust, Content, and Security. You get a hook grounded in real data — not guesswork.
Choose a copywriting framework (PAS, AIDA, BAB, QVC), review the 5-touch draft, then approve. The scheduler fires from your own SMTP with a daily cap and full delivery logs.
Every generated email lands in your Approval Queue. Edit inline, regenerate with a different tone, or batch-approve the whole sequence. Nothing leaves without your sign-off.
Replies flow into a unified inbox with AI intent classification (Interested / Not Interested / Out of Office). Sequences auto-pause on reply so follow-ups never land at the wrong moment.
Why it works
Six principles that separate research-first outbound from the spray-and-pray alternatives.
Search results stay session-only. Nothing saves until you explicitly import, so your pipeline stays clean and every row means something.
Approve each sequence before it enters the queue. The scheduler never fires without your explicit sign-off — no surprises in your prospect's inbox.
Sends leave your SMTP. Daily caps, SPF/DKIM guidance, and failure logs keep deliverability entirely in your control.
Find businesses with no website via Google Maps and social profiles. The new-build pitch is warmer than any redesign conversation.
Queue, failures, and sent history in one place. No guessing inside your ESP — every action logged and timestamped.
8-factor site scoring gives you a specific, data-grounded reason to reach out. Prospects respond when the hook is real.
Comparison
Built specifically for SMB service sellers who need high-converting, heavily researched angles rather than volume blasts.
Social proof
"I stopped blasting and started researching. My reply rate went from under 1% to around 8% in six weeks."
"The human gate is what sold me. I know exactly what goes out — and why — before it hits a single inbox."
"Found three clients in the first week using the ADA compliance angle. The hooks write themselves once the analysis runs."
"The invisible-business feature is a goldmine. Businesses with no website are way easier to convince than redesign prospects."
"Pontis is the only tool I've found that actually grounds the AI output in real site data. No hallucinated metrics."
"We moved from Apollo to Pontis. Apollo gave us contacts. Pontis gives us context. Completely different quality of conversation."
"The flat-fee pricing is what made the switch easy. We have 4 inboxes on Studio and pay the same as one seat on Lemlist."
"Our SDR was spending 3 hours a day on research. Pontis cut that to 30 minutes — and the first lines are better than what she wrote manually."
"The GBP optimization angle is underrated. Found 12 businesses with unanswered negative reviews in one search session."
Pricing
Start with what you need. All plans include your-domain SMTP and full send logs.
For freelancers and solo consultants. Save 20% with annual billing.
For small agencies. Flat fee — no per-seat penalty as you scale.
For agencies scaling serious volume. API-first, unlimited everything.
FAQ